tuan khanh
Artificial intelligence has come a long way in recent years, and it’s now easier than ever to harness its power in our daily lives. So, what exactly is an AI-generated app, and how does it work? Simply put, an AI-generated app is a software application that uses machine learning algorithms and artificial intelligence to automate specific tasks. This app is designed to be user-friendly and intuitive, making it easy for anyone to get the most out of them.
Challenge
HADYN is lacking a brand identity and digital experience for content creators. Users will need a new marketing landing page website and a prototype of a mobile application that can help generate content with AI technology.
Goal
The goal of this project was to create a landing page and a new feature idea for their mobile application that would enable users to easily and quickly create fun, engaging content with AI. My main objective was to make the process of generating high-quality content easier and more efficient, while still allowing users to have fun as they created their content. To achieve this goal, the backend team used a number of innovative technologies, including natural language processing (NLP), machine learning (ML), artificial intelligence (AI), and data analytics.
target audience
HAYDN's primary target audience is marketers of all kinds: email, social media, bloggers, content writers, social media managers, and more.
Solution
Developed a landing page to showcase the brand identity and hightlight the benefits of the app. Use a clear and concise language to describe the app's features and how htey can help content creators. Developed a user-friendly app to help content creators overcome their writing challenges. The AI technology can help generate ideas, provide research materials, and offer suggestions for improvements.
HOW MIGHT I
Increase website traffic through the landing page and a mobile app that helps increase content creation process faster and effectively.
USER RESEARCH
I conducted interviews with content creators to understand their user journey, user needs and pain points that they run into when creating contents on a daily basis. I wanted to create a landing page and an app that can draw their attention and help them create contents more effectively.
PAIN POINTS
Content creators can face a range of frustrations in their work, which diminishes their inspirations and making contents much more unenjoyable.
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INSIGHTS TO OPPORTUNITIES & FEATURES
After gathering insights from the interviewers, I identified the areas of opportunity to inspire content creators as well as creating contents that is influential and beneficial without the hassle and frustration of creating contents.
IDEATION
With the insights gathered, I brainstormed some potential design solutions:
Landing Page
- Emphasize the struggles of content creators
- How AI can benefit their content creating
- Saves them time without feeling burnout
Mobile App
- A chatbot option that allowed users to communicate directly with the AI technology in order to obtain specific results
- A voice-to-text feature
- Easily manage different files for later use
WIREFRAMING
With the provided low-fidelity from the UX team and the objectives in mind, I created a mid-fidelity on Figma showcasing different sections of the landing page and discovered some issues that needs to be addressed.
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TESTING & ITERATIONS
After doing some usability testing with five content creators, participants were able to gain valuable insights about the AI, and inspired by how it can generate contents instantly.
ITERATIONS
Users responded well with the landing page and feels confident in the AI to help them generate contents.
Landing Page
- Draws attention and peek interests
- Addresses the struggles as a content creator and how the product will benefit them
- Emphasize on how the AI can help them save time
- Showcasing what the AI can do and what it can help content creators to achieve
- Price plans have reduced to just basic free plan and an affordable premium plan
MOBILE WIREFRAMING
The UX team had provided a mid-fidelity mockup app, my job is to figure out how to implement these features fluidly into an app. I then need to input a new feature while keeping some of the design solutions in my ideation process.
USER FLOW
In order for me to implement the provided features I needed to create a user flow to have a visual representation of the steps a user needs to take in order to complete a specific task. It also helps me to input some new features that can benefit the user further.
DESIGN
With the provided style guide from the UX team, I created high-fidelity mockups, and had some content creators do a usability testing, to observe how they interact with the design. To also validate the effectiveness and efficiency of the product's design.
TEST #1
The first test indicates a design flaw that makes the user having a hard time reading the example features of Haydn.
TEST #2
Second test involves the navbar to purposely move between pages to make room for the contents within. At first it seemed to be a unique concept, but users find it distracting and not practical.
TEST #3
Initially there would be two new features added to the app, one is for voice to text, and the other is to use prompts to generate text. After getting feedbacks from the users, I realize the voice to text feature is not logical as different users will have different language barriers. I decided to take that feature out and just keep the text prompts.
FINALIZE
With the finalize product, users exhibit satisfaction, they can now create contents that is fast and effective without having to spend so much time researching and planning like traditional content creation. Users clearly see the benefits of using AI to generate ideas and turning it into contents effortlessly. They can now focus on the topic and how it can influence the readers.
CONCLUSION
In conclusion, AI-generated apps are a game changer in the world of technology. They’re making it easier than ever to automate tasks, save time, make our lives more convenient, and provide personalized experiences. So if you’re looking for a way to streamline your life and take advantage of the power of AI, be sure to check out the latest AI-generated apps on the market today!
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